The Unorthodox Owner Case Study Example | Topics and Well Written Essays - 1000 words

The Unorthodox Owner - Case Study Example The structure is completely wrong. It defies normal marketing standards. The prior standard indicates the employees with higher revenues will get higher commissions than employees with lower revenues. The new commission pool pays people who do not actually sell or complete Second, the confused employees did not know how to correctly respond to the new unorthodox marketing strategy. It is wrong to confuse the employees. The confused employees do not know the intricacies of the equality distributed commission pool. Third, Wilkinson did not indicate the responsibilities of the new chief operating officer. Consequently, the new COO does not know what he should do in the new job. Consequently, the COO may not be implementing what the owner, Wilkinson intents because of the miscommunication. Finally, Wilkinson wanted the commission pool to be evenly divided among the sales people, both top sellers and lackluster performing sales persons (Zoratti 19). It is wrong to distribute the commission equally among all the sales persons. The implementation will indicate that employees with low revenues will receive the same amount of commission as the sales persons generating ten times the amount generated by the low revenue-generating (Burton 26). For example, the sales person generating the $ 1,000,000 top selling sales persons will receive the same $ 10,000 commission as the sales person generating $ 1,000 sales for the same month (Ross & Lemkin 4). To generate the required net profits, the company must produce the profit-generating responsive revenues (Boone 14). In addition to the bonuses, Wilkinson increased the commission from 5 percent to 7.5 percent (Hartline 270). The compensation plan influences sales performance (Dougherty 1). Mr. Wilkinson should not implement the unorthodox commission and bonus scheme without fully explaining the details of the new scheme. Mr. Wilkinson’s spending more time giving a